Marketing Platform vs AI Specialist
Different Philosophies
Tidio is a marketing platform with chat features. ReplyHub is pure AI customer service. Both handle conversations, but Tidio focuses on lead generation while we focus on support automation.
What Tidio Does Well
Tidio built a comprehensive marketing automation platform. Email campaigns, pop-ups, live chat, and basic bots all in one place.
🎨 Tidio's Strengths
Marketing Features
- • Email marketing campaigns
- • Pop-ups and forms
- • Visitor tracking
- • A/B testing
- • Marketing automation
Chat Features
- • Live chat widget
- • Basic chatbot flows
- • Agent assignment
- • Mobile apps
- • Chat customization
The AI Reality
Tidio's "AI" is really just rule-based chatbot flows. Good for capturing leads, not great for complex customer service.
⚠️ Tidio's AI Limitations
- • Not real AI: Rule-based decision trees
- • Marketing-focused: Built for lead capture, not support
- • Limited understanding: Can't handle complex questions
- • Slow responses: 2-4 seconds for bot responses
- • Requires agents: Most questions escalate to humans
⚡ ReplyHub's Real AI
- • True AI: Latest language models with reasoning
- • Support-focused: Built specifically for customer service
- • Complex understanding: Handles nuanced questions
- • Instant responses: 50-150ms consistently
- • Full automation: Solves problems without escalation
Cost & Complexity
💰 Platform vs API Pricing
Tidio Platform Cost
- Starter: $18.67/month (basic features)
- Growth: $39.17/month (more automation)
- Tidio+: $394.17/month (AI features)
- Plus learning curve and setup time
- For AI: $394+/month
ReplyHub API Cost
- Pay per conversation: ~$0.02 each
- 1000 conversations: $20/month
- 5000 conversations: $100/month
- No setup fees, no learning curve
- True AI: $20-100/month
Use Case Reality Check
📈 Perfect for Tidio
Scenario: E-commerce site wants to capture leads and send marketing emails
Visitor behavior:
- • Browses products → popup appears
- • Enters email for discount → added to email list
- • Gets automated email sequence
- • Purchases from email campaign
✅ Perfect Tidio use case
🎯 Perfect for ReplyHub
Scenario: SaaS company wants to automate customer support
Customer journey:
- • "How do I integrate your API?" → instant code example
- • "My webhook isn't working" → debugging steps
- • "What's your rate limit?" → specific technical answer
- • Problem solved in seconds, not tickets
✅ Perfect ReplyHub use case
The Bottom Line
🎯 Different Problems, Different Solutions
Tidio = Marketing Platform
Email campaigns, popups, lead capture, and basic chat. Perfect for e-commerce and marketing-driven businesses who want everything in one platform.
ReplyHub = AI Customer Service
Lightning-fast AI responses for customer support. Perfect for SaaS, APIs, and tech companies who want to automate support, not marketing.
Smart Strategy: Use Both
💡 The Hybrid Approach
Many companies use Tidio for marketing automation and ReplyHub for customer support:
- • Marketing pages: Tidio captures leads, sends email campaigns
- • Customer areas: ReplyHub provides instant AI support
- • Different goals: Marketing conversion vs support automation
- • Different visitors: Prospects vs existing customers
Tidio converts visitors into leads. ReplyHub converts support requests into satisfied customers.
Marketing automation vs Support automation.
Pick your primary goal.